Shag Studio is a handmade tufted rug pop-up brand focused on creativity, craftsmanship, and bold visual identity. This personal project involved developing a brand name, logo, and cohesive brand system designed to remain clear, recognizable, and adaptable across different sizes, materials, and environments, from product tags and social media to signage and packaging. The overall identity balances a playful, creative feel with a clean, professional presentation that reflects the brand's handmade nature.
Logo
Primary logo
Secondary logo
Mockups
Merchandise
Samples of brand t-shirt and tote bag.
Tags
Simple tags that can be used to brand the hand tufted rugs.
Goal
Long term vision of growing into a creative studio that serves as a welcoming and inclusive space, inspiring people to express themselves by creating unique, handcrafted artwork to bring into their lovely homes.